Making homeownership truly accessible.
At HSF Direct, we believe everyone deserves a simple, transparent path to owning a home. We've combined proven industry expertise with cutting-edge technology to deliver a mortgage experience that's clear, fast, and customer-centric.
Nigerian Families
5,000+
Properties Financed
₦450B+
Approval Rate
98%
Pre-Approval Time
5 minutes
Bridging the gap to Nigerian homeownership
We believe that owning a home shouldn't be a privilege for the few, but an achievable dream for every hardworking Nigerian family. That's why we're revolutionizing home financing across Nigeria.
Founded in 2020 by Nigerian financial services and technology professionals, HSF was born from firsthand experience with the challenges Nigerians face when trying to secure home financing. We saw how complex processes, unclear requirements, and lack of transparency were keeping families from their dreams.
High Housing Deficit
Over 17 million housing units needed across Nigeria
Complex Financial Systems
Traditional banks often have lengthy, unclear mortgage processes
Growing Middle Class
More Nigerians than ever are ready for homeownership
Digital Revolution
Technology can bridge the gap between aspiration and reality
Built on Nigerian values & innovation
Our core values reflect the spirit of Nigeria - resilience, community, innovation, and the unwavering belief that every family deserves a place to call home.
Empowering Dreams
We believe every Nigerian deserves a chance at homeownership, regardless of their starting point.
Trust & Integrity
Building lasting relationships through transparent processes and honest communication.
Innovation
Leveraging technology to simplify home financing for the modern Nigerian family.
Community Impact
Contributing to Nigeria's economic growth by making homeownership more accessible.